Notion Ink

More on the images you saw!

Posted in Uncategorized by Rohan Shravan on November 4, 2010

Dear All

Little updates:

  • Logo: We were waiting for the Winners to send back the signed agreements back and we are processing them on our front now. Result on next week-end special.
  • EAP registrations have been closed. In total 6800+ entries and around 70 have already been selected. We need to talk to each one of them so its little tiring process. But on 10th, all the selected ones will be informed (this is a festive week in India, so did some prior arrangements that this goes on time). We received entries from a lot of different kinds of groups, like Police Departments, Nuclear Reactor firms, Kindergartens, Space Organizations, Universities, Doctors and a lot more people working in extremely exciting fields (nuclear science!).
  • FCC: We are on time for this and you could hold devices in your hands on or before Christmas (and as hinted earlier, if we miss Christmas, then CES or New Year). Pre-booking will start in early December (if the case id prior). Already received FCC for the chargers!
  • Countries: Through online booking you can order in most of the countries, thanks to our logistics partners!
  • Strength: Notion Ink’s head counts increased by 15% in last month.
  • Android Version: Its 2.2. But expect upgrades as soon as its out there! :)
  • Blog Hits: Total number of hits till October = 0.56 X Total number of hits in October! Thanks everyone! :)


Now the post!

Last week I posted few images which you all have seen, and few people in the comments have rightly pointed out that there was more in those images. For examples look at the image on right:

On the right side of this image you see a small vertical section. This is where  the your songs are minimized, when you are not viewing the music panel. This is the thick state mode (which collapses to a smaller edge) where you are interacting with this edge (like forwarding, changing song, pausing, reading lyrics, etc)

One can customize this notification area to any application, and you can have them on left as well, as you can see in the left image with the twitter bird coming out!

Remember this is just the wire-frame and not the final implementation. (And same goes for the browser tabs implementation!)

And on the leaving note: Happy Diwali to everyone!

With Warm Regards

Rohan Shravan

618 Responses

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  1. Shak said, on November 4, 2010 at 14:40

    Thanks Rohan for the Update!

    • Sayee said, on November 5, 2010 at 02:00

      Not sure why there are so many praises. First there is no website for the company, no information on logistics or support, no information about the company except a few pictures of Rohan holding the product !!

      I must say that if this is product is targeting for any serious business they need to get a proper company / procedure/PR etc. If not they will end in a CVS Pharmacy after holiday left over presents section for $9.99 deal.

      I sent email to INFO@ NI…..the response was a automated one with poor English!!

      Need more professionalism in the product release/launch!!

    • mrzeal said, on November 5, 2010 at 15:27

      but there is no PR department in NI yet; to be blunt whatever we are seeing is just a favour NI is doing for us curious folks; having said that all ‘marketing’ need not be in public domain / in your face…. NI’s adam is a collaborative effort and from what we know they are working on immediate priorities and the PR and all the hullabaloo will/can follow later

    • Joseph said, on November 5, 2010 at 17:46


      Sayee….is this the website you say does not exist for the company or not? Be positive or don’t bother!

    • Davd said, on November 5, 2010 at 20:48

      You are correct, they arn’t a big company, in fact if you read there history and timeline that was on Slashgear, they were down to a couple dozen employees after they lost there financial backers in June. I can’t quite remember, but I think he said it was down to 15 people at one point.

      they are a young start up, with all the typical problems of a young startup, But they have funding now, and have been hiring, I think the last quote from a blog was they were at 80 people, and then he said employee counts up 15% last month.

      So, they kept an engineering team together, and the core group, hung in there be the slimmest of margins and got the funding, since then it has been a steady ramp up.

      I would bet that during the dark time, between losing the first set of financial backers and before getting the second set, they were working for nothing. they just kept focused on the dream, improving adam, and it worked. Now they will get the tablet released, it will be a huge success, they will grow by leaps and bounds, and you will get your marketing department, and slick full color brochures, etc. Until then they have to stay focused on shipping the product. because until that happens nothing else matters, not a fancy website, not a marketing department, nothing, they have to get the product shipped. and the rest will follow.

    • Ineed911 said, on November 6, 2010 at 01:59

      Perhaps you should look at some of the specs and video of this device in action. I pre-ordered the iPad, and do enjoy it – but this device will be better. And, why not root for the underdog?

      This is not a prediction for the demise of the iPad, but the success of this device.

    • Michael said, on November 8, 2010 at 15:11

      Unfortunately I think you are right. I am curious about this product but so far we only get a tiny Website and a blog. Maybe its my age (above 40) that I am no longer so excitied with “annoucements”, I’v seen to many of them and rather often the final product could not hold up to the expectations. To create a “hype” like this does only work with one company in the world – Apple ;-) All others have to work harder and be careful about their PR. For example:

      – If the product is about to launch in 2010 why do we still see only fuzzy images and screenshots?
      – Why is every screenshot of the OS commented as “preliminary layout”? Will we get the usual alpha-releases with the users as beta-testers?
      – why are specs not final now? For example the blog tells about full GPS implementation while the Website still reports A-GPS only..?

      I really hope this is not yet another vapour-ware…. it still looks promising but *impresive* is only a final available(!) product.

    • Sean M said, on November 24, 2010 at 03:52

      an automated*

  2. Shak said, on November 4, 2010 at 14:42

    It would be my dream to be involved in project like this. If you require any volunteers then please let me know.

  3. Mark said, on November 4, 2010 at 14:43

    Cool! On all fronts. December pre-order coincides with my tax rebate! Happy happy!

    • Sharath said, on November 4, 2010 at 19:53

      What tax rebate… Are you in USA? Please explain…

    • VB said, on November 4, 2010 at 23:10

      he will bill it as a business expense, provided he is a business owner.

    • Mark said, on November 6, 2010 at 23:01

      Here in Finland, tax rebates are paid on Independence Day, i.e. 6th December.

  4. Brian said, on November 4, 2010 at 14:43


    THanks for the update!

    I’m glad you ironed out the many questions people were asking (mostly regarding dates). It was a little tense in the comment section for the last post.

    I hope to see more of the adam soon!

    • Luiz Garrido Filho said, on November 4, 2010 at 18:07

      I was tense! We want Adam! We are almost going to the fabric in China to free Adam of the unscrupulous investors!

      P.S. When NI will put some shares in the stock exchange? I’m from Brazil, and I will see how I put some money in (only the little I have) ! I want too, be an investors! Not an unscrupolous one! But maybe it’s better wait much more to issuing shares, the market is crazy, and with lots of unscrupulous unvestors!

      Look what they did to Steve Jobs!

    • Brian said, on November 5, 2010 at 06:36

      :) Actually I was quite impatient myself… Its just that I knew in the back of my mind it wouldn’t be buy-able until december and I probably won’t get one until January (you know, there might be shortages, delays etc.)

      I wonder how many people plan to buy the adam?

    • AV said, on November 5, 2010 at 19:25

      @Brian, rough calculation. Ideas welcome!

      Number of people who want to buy an adam right now =
      10000 (blog followers, not sure of the exact number, probably many more) +
      5000 (Number of business owners, research establishments, etc who want to buy in many numbers, most likely even more) +
      2000 (number of people who will buy more than 1 adam, probably more) +
      6600 (EAP entries who dont get an adam all will want to buy one)

      = 22600 (round off to 25000?)
      + x number who want to buy as the publicity increases as the release date gets closer
      where x = 50000? 100000?

      Any ideas anyone?

    • Klang said, on November 5, 2010 at 22:20

      @ AV

      tough to estimate before NI implements their advertising policy. + many of the categories you list could be overlapping…

    • Gigantor said, on November 5, 2010 at 22:40

      They should IPO in the Indian stock market. Then apply for listing in US Nasdaq stock exchange.

    • AV said, on November 5, 2010 at 22:44

      @Klang, I guess you are right. Thought it would be worth a try..

    • Davd said, on November 5, 2010 at 23:32

      Well they are projecting selling 4 million Ipads per month by mid next year, the Galaxy tab just predicted with the demand they are currently seeing they will sell 1 million units before year end.

      so there is a huge demand for tablets, if the galaxy tab, expects to sell 1 million in the next 7 weeks, the adam will sell everyone they can produce, and there will be a huge backlog.

      after all they said earlier they hope to have capacity of 100,000 units a month, which they will have a hard time producing for the release in December. If they can get FCC approval, in the thrid week of November that would give them 4 weeks till Christmas launch.

      My prediction, they sell 100,000 units on launch, and have a backorder of 300,000 – 400,000 by time CES rolls around in January.

    • Brian said, on November 6, 2010 at 10:38


      Sounds ok to me :)

      Just hope there are enough adams to go round!

  5. europeanlawyer said, on November 4, 2010 at 14:44

    I am impressed by your company, Rohan!

    This is so exciting! I cannot wait!

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