Notion Ink

:) (update)

Posted in Uncategorized by Rohan Shravan on January 15, 2011

Hello Fellows!

[update]: Read few comment on the glass, and matte nature. Here is exactly what it is. Adam comes with 2 layers of Matte Surfaces, one on the LCD screen, other through the Matte Screen protector on the outside Glass. Inside layer cuts the gloss on the LCD layer and colors are not washed out. For the outside glass we are using specially designed matte covers which users at their end can decide to use or not. It is finger stain resistant (oil component) and has same matte properties as on the LCD. The glass in itself is further scratch resistant. Hope this resolves the confusion.

I got the news yesterday but thought should start the Saturday tradition again! Labs have officially announced the FCC clearance and will probably update the status on the FCC website either today or on Monday. This means that we start printing on Monday and start shipping around Wednesday! :) Those curious ones can look out for NI3421A01 as the Product Code, Guarantee Code: Y2G and  0020356499 as FNR to search the product (you will get results only when FCC updates on their websites). I have the CE details, but I think there is a regulation that details can only be made public by them.

There is a small story behind the product code (assigned by Notion Ink). It reads NI3421A01. NI stands for Notion Ink and A01 is Adam 1 series. 3421 are consecutive numbers in the Fibonacci series. We can trace the number down to NI0000A01 (later ones being 0100, 0102, 0302, 0503, 0805, 1308, 2113 and 3421). This would mean that the final Adam you will receive is the 9th iteration! Behind every version and number there is either a very beautiful or sad story. For examples the 1308 version was in May last year when the investor issue started.

In the last blog, Mr. Rantz from LongBoxDigital spoke about our collaboration with a BIG Media group. This is definitely exciting for our content strategy, but there was something under the wraps since September last year (was work in progress). We are getting LOTS of content for you, and you will certainly be extremely happy! This content side might include music, videos, books, and magazines (along with Comics with LBX).

Pre-order 2 has yet not started because we are waiting for deliveries in US and European countries (that would mean that we are just a few days away from it). But this time we are not going to do the mistakes we did last time. Last time we missed a lot of you, this time we will communicate with a lot of you to make it easier for those who were disappointed last time.

With Warm Regards

Rohan Shravan

955 Responses

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  1. Rahim said, on January 15, 2011 at 13:20


    • Rahim said, on January 15, 2011 at 13:21

      Am I First, really :)

      Thanks Rohan for informing..
      Trusting you and NI as always..

    • Rahim said, on January 15, 2011 at 14:16

      Any change on having “Chacha Chaudhri” comic on our Adam :)

    • Rahim said, on January 15, 2011 at 14:16

      Chance**, sorry typo

    • Paul Schoe said, on January 15, 2011 at 14:23

      A smiley as the title of Rohan’s article!

      That means that he is happy and with all the news about shipping and (pre-)ordering we are happy :)

      The Fibonacci code is something that we are going to see back in the book that will be written about Notion Ink. A beautiful or sad story behind each code, imagine each chapter has the Fibonacci code as the title.

      But the most appealing message for us is the LOTS of content that Rohan talked about. Adam in the shops: the most beautiful tablet, with a price of a newcomer, with the best specs and user interface and now also with the best content of any Android device. Which consumer looking for a tablet does not want to have one?

    • Francois Brutsch said, on January 15, 2011 at 17:56

      @Paul I agree: in a few months someone ought to make a book (and then on film!) on the whole Rohan – NI – Adam saga “”.

      Once again Rohan is rescuing the show when the comments in the previous post were beginning to turn nasty: with real news (the FCC agreement, shipping start) backed up with a surprising and beautiful story (the Fibonacci series, the previous 8 versions – and I would love to be told about each of them) and the good but imprecise, tantalizingly teasing announcement about media content.

      Just why we fans love it, but defensive and greedy consumers hunting for a quick bargain shouldn’t really visit this blog… :-)

  2. MarkR said, on January 15, 2011 at 13:20

    That clarifies … thanks Rohan

    • MarkR said, on January 15, 2011 at 13:23

      Does that mean that adams from the 9th Jan and 15th-22nd Jan will all start shipping next week … so no real delay for the 15th-22nd batch ?

    • harun said, on January 15, 2011 at 14:31

      i think, as the delay is only due to fcc n ce, and not production, the 15 to 22 batch is ok, isn’t it rohan?

    • Raj Patro said, on January 15, 2011 at 14:46

      I think it’s quite explicit. Only the shipment due on 9th to 17th should get affected by a week.

    • Theo said, on January 15, 2011 at 16:31

      I sure hope that’s the case!! For one thing I can’t wait to get Adam anyway, but also I’m going away for 10 days on the 21st and it’d be great to have it on the plane and whilst waiting at the airport! Although, even if it’s on its way on Wednesday, I doubt that it’ll be here on time for Friday morning!! :-(

  3. J said, on January 15, 2011 at 13:21


  4. Greg said, on January 15, 2011 at 13:21


    • Greg said, on January 15, 2011 at 13:25

      Thanks Rohan for the excellent news!

    • Tracy Carlton said, on January 15, 2011 at 13:37

      Greg you’re alive!! Some people thought you might have died from Adamous Seperitis… :)

    • Veeraraagavan said, on January 16, 2011 at 09:27

      BTW, Greg, I am a bit worried about the current strategy of NI. If you had heard about the Tata Nano (the amazingly cost effective car), they had a no marketing strategy in the beginning and totally relied on the WOM and media hype.

      OK let me go into a brief explanation here. What happened with the Nano was that initially, when they had ramp up issues, they took booking of the car in India (in a lucky draw) and out of 250,000 booking applicants, they selected 100,000 applications for delivery of the car through the year.

      What happened in the end was that they had between 30-40000 cancellations and @ the end of 12months of delivering cars, they had sold around 70000 cars (though now they had ramped up productions to ready availability levels)

      At this time, they had another shocking statistic to digest – they had sold only around 500 Nanos in the month of Nov 2010. The reason for this being simple, people were not aware of the general availability of the car and still were having the impression that it was under booking and also was not a safe car.

      Everything they had in mind, had to be re-thought – and they decided for a huge print, TV and online marketing spend.

      Now the sales of the Nanos have picked, but only after their dismal drop in Sales in November.

      What NI should learn from this is, they should not continue calling it the Pre-order, when according to them, they have unofficially released the device @ CES! Because, like in Nano, they have a great product, and I would hate to see them ending up with pathetic sales statistics, after the WOM from enthusiasts like us to general people dies down – because the first question I get when I recommend the Adam to somebody – is about the product availability and non availability/clarity of availability, or secrecy even after their supposed unveiling @ CES – is certainly worrying.

      I am not trying to be pessimistic, but the word Pre-order after CES, got me really worried. I really want NI to succeed, after seeing the hardwork they have put in through Last year (they have put more but I have been following them for just more than a year)!

      Please do not flame me guys.

      If you people doubt me, let me confess, I would like to work for NI given a chance, and I wouldn’t disappoint!

  5. Tomasz Topa said, on January 15, 2011 at 13:22

    So can we expect shipping to UE in the next few days as well?

    • Tomasz Topa said, on January 15, 2011 at 13:24

      *EU of course. Are the CE certifications over?

    • Ranjeet said, on January 15, 2011 at 15:30

      yep yep yep !read it again rohan said he have the CE details, but for regulation reasons not disclosed in blog.

    • Tomasz Topa said, on January 15, 2011 at 16:42

      And that’s the confirmation I was looking and hoping for :)

      Looking forward to receiving the e-mail confirming shipping, can’t wait to get my hands on Adam.

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