What we are looking for is, giving the user the complete freedom to define the basics and not the industry leaders. Till now simple things like document editing, managing numbers and making presentation are considered art. Something which you learn, by practise. But, do the current tools actually make things easier for the general user? Shouldn’t the systems be designed for the 99% general users and not for the expert 1%?
We are also hoping to change the way we view the concept of “mobility”. Its not being able to take you laptop or netbook in and around your home or office for some 2-3 hours. It is being able to use the devices when you are travelling in trains, cars, while sitting at coffee shops, while eating at McDonald’s. “True Mobility” as we define is a wireless experience for hours which outperform number of hours we can use it at a go. We define it as a always on, always connected and an always enabling device.
We are going to change the form-factor of the devices which will come after us. We will usher a new understanding of what we actually need. Our research will prove that innovation in its exact sense is, revolution. A solution to the problem of adoption of the idea. A Notion Ink.