Notion Ink

The Dawn of Innovation!

Posted in 1 by Rohan Shravan on April 3, 2010
What makes the new generation of products fascinating? What differentiates them from the older generation? Why these new products will call for engineers from different backgrounds? And in the end, in which domains these products will fall?

I have closely observed a different kind of integrations evolving in the consumer electronics domain. Take iPad for example. Most of the people involved in its product engineering have experience in Automobile Engineering. Today you talk about extrusion, milling and drilling in the CE products! Right now, its pioneered by Apple of course! iPod was extruded. There is a lot of drilling in the aluminium Mac Air. And you will see milling as the major engineering exercise in iPad. It’s fascinating, isn’t it! There is even internal “Heat Flow” analysis which takes care that your product doesn’t get fried up!

Automobile engineering will extrude consumer electronics to such an extent, that those who have automobile product engineering will soon become the most sought after resources in CE industry. Here you talk about heat flows, CNC milling processes, extrusion, sand blasting, moving components and what not!

One of a very brilliant Automobile Engineering concepts coming in Adam itself is a rubber gasket design to absorb the shock and pressure which will be there on the cover glass protection screen. When I was doing my bachelors, I observed a lot of iPhone screens getting damaged. Being a mechanical engineer myself, it was evident that to absorb shock and pressure, something should be done for the outside edges. Then there was the observation of the front and back glass panes on your cars! And viola! The solution was already there! You will find a smartly designed rubber gasket protecting! the top glass screen.

It is really amazing when you realize what you learn in one field of engineering getting beautifully implemented in the other. I have met a few engineers developing world-class products in the last few months and I have learnt a lot from them. The way an Automobile engineer looks at the CE product manufacturing is completely different. And believe me, they are the ones who know how to design a product which gives you the ‘feel‘!

You will find many (older?) products designed for functionality. NOKIA, I believe will be the pioneer in this category. Designed with best of the features, all necessary functionality and easy to use. Because they have a point here! To give a ‘feel’ you need to take away functionalities (the reason why there is no I/O ports in iPad). How many products were used to made of metals? But that’s the philosophy with which the products were designed earlier.

As more and more products will be made of metals, material and metallurgical engineering will have the most of the fun. Imaging the next generation of product made specifically to give you a 18 degree celsius feel! Imagine the body designed which change colors with external temperature! Wouldn’t it be fun that we can create a “Drum Application” where drummers can practise on the screen of Adam! The time is about to come. It’s nearer than we think. The dawn of innovation is here!

So where are we?

Posted in 1 by Rohan Shravan on April 3, 2010

Extremely sorry to all those who were waiting patiently. Things really got busy here.

Lot’s of good stories to share, but heck NDAs!

Lot’s of ‘extremely exhaustive’ content coming your way! We want to make Adam a universal device which can give you access to a lot of different kind of content, and that is exactly where we are working right now. Have done few collaborations on the content front which will be beneficial for all. Being a student myself, I am personally working to make the lives of all students pretty easy when it comes to getting educational content on the device and that too, at a competitive price.

iPad will be launched today! Waiting eagerly for one like you all. Have ordered for one to understand did we miss anything? Or is there something we should learn or improve upon? They are genius when it comes to streamlined interactions. “One store to rule them all!”. But then a different app for books? May be more for comics, newspapers, magazines? Let’s see.

We are doing some innovation on email front as well. Business people will love it. It will give you an amazing freedom which we never had.

Wish I could share more on the names of the companies we are working with. There will be announcements soon. We will soon be announcing the Application Competition Soon. Developers of already exiting application will have a lot to earn as well.

We are also into lots of University Collaboration as well. Developing technologies with them, for them, for the open communities, and we are open to lot more to work closely with. “They will be the first ones to get early access to the devices as well.”

So, are the stories of product delays true? To be frank, I can’t say about other companies. But we want to go ahead only with Flash availability. As soon as the stable Flash is there, there will be two months of testing and we will hit the stores. Also to remember here is the marketing strategies of our partners aka Telecom Firms. It depends a lot on them when they want to hit the markets. We have seen different strategies for different players. Some want to give you Adam for Thanksgiving, some for summer holidays, some when you start a new year at your schools. So, it depends.

Again, apologies for those who were waiting for some information on the blog. It is due to “your” support that a 24 something like me can do something this big.

Warm Regards and Love!

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