While at CES, I got some time to go out and see “The Phantom of the Opera”. I have no inclination towards Operas neither I had seen one before. Yet the combination of the words Phantom and Opera was intriguing enough for me to go there and say “let’s check it out”.
It is a dream of every artist to see the eyes of people glowing big while appreciating their art. And there is nothing which can beat the feeling at the instance when they realize that they have actually surpassed all the expectations of everyone. I know, it’s a dream statement. But that’s how I would have felt had I been the director of such a show.
The sets were fabulous, and there was one for every instant. You could see the effort which went into the details. There was water on the stage. There was fire in the air. And there was excitement in all of us. For those few lucky ones who directly sat below the chandelier, knew that they were just cms away from wonderful death when it actually fell over them. Everything was in front but no one could believe that there is yet bigger set coming up!
And I haven’t even started speaking about the story! And actually that’s the whole point. Every story is great if the orator decides. Experience is the king in the end. Unless you can feel it, unless you don’t believe that you are the protagonist, that you, yourself is the theme, there will no difference, no love, neither any accolades.
I might be raw, but I know what I want. I know what people want. And I have got some time. My aim is more than just beating the best. I have a vision. Of unification of different mediums, of convergence, and of being the genesis of a revolution where experience is the focus and not the content.
My first target is the Digital Publishing Media, which I think has been left out. There is no other way in which we can engage people in all the 4 domains, text, images, videos and interactivity! And I believe there will be a new class of people dedicating their careers in developing exactly this kind of new experience. New, because now the front pages will be videos stopping at Kodak Moments, because now you can ask the characters in the comics to tell you their history, because the stories are always updated, and because never before there was a seamless flow of knowledge and thought.
The transition is going to come soon. And like the Phantom of the Opera, there will be many beautiful upcoming unknowns. And the best part! I am also one in the Audience but get the chance to set the actors free to unfold the story!
First of all, Good job team. You have backed me up for saying you guys are the best in the country, and definitely who so ever has seen your apps, they are impressed.
And for those who were not at CES, the above image shows the product we actually displayed. One of the sleakest design we have seen at CES, and there is more to come!
So, the day has arrived! How do I feel? Nothing special as such. Cos it’s not the product launch. Just a showcase. But the attention we have received proves that it is the right time for devices like this. Now suddenly many companies are coming up with the same form factor device. But again providing nothing new. May be a new name, or yet newer operating system. But where is the disruption? And where is the innovation?
When we launch and hit the market, people will see a new way to interact with devices. Adding one more dimension to the interfaces and making people ambidextrous. Ideas in the end may seem so trivial, that we might smile, but fact remains that they aren’t introduced by anyone yet.
“When you know what you want, the whole world conspires you to achieve it”. And this is something I personally believe in. Last few weeks have opened a lot of doors for us. Got a lot of calls from BIG names who showed support and suggested future collaborations. But it’s a wait and watch game for everyone, isn’t it!
And we are after the same rule. We have some time before we launch. And we want to show, but slowly. CES is the style and ID of the product. Other events would be complete demo of the product on Android. Further events will see more product launches and our innovative UI. And before we hit the market, everyone would know about the innovations we do.
And as requested, there will be a LIVE DEMO as well. But restricted only to either those who we have promised, telecoms or people who matter most to make this dream a reality. Sharing with everyone will leak the ideas and we all know Chinese manufacturers!
As a kid, I wanted to learn a lot of things. Piano, painting, creating objects out of spare parts, SEE molecules, and what not! But I belonged to a lower-middle class family. And getting everything was not possible. But I learned what all I wanted to. And now, I’ve the opportunity to create an enabler which will realise the dreams of kids like me. One device to do everything. And choosing Android was very crucial for the same, cos I cannot be everything. And I cannot design and develop everything. The easy way out was to build on an easy platform which people can adopt and create whatever they want to.
The product will take a lot of engineering effort. But I believe it is required. If something could be done, why not do it. We faced a lot of resistance from the manufacturers about it. But everything has calmed down after the beautiful response. And adding to that, more people are reaching to us sharing about how they want to use and commercialize this device.
Every time I pray, I just say one thing “Make my faith firm”. I heard it somewhere, that’s all we need. And actually, that all I need.