It just takes a bit of engineering to cause the big difference in everyday life. Sulphur in rubber. Carbon in iron. Germanium in silicon. GUI in computers. These all were the small ideas with magnificent results in the course of human history. And every great vision in the end is based on a very simple and fundamental notion.
Small ideas leave huge trails when people feel connection with it. When they think they are gaining something which they always lacked. When they make emotional connections. And when these ideas give people the power to personalize things, it becomes ubiquitous and indispensable. Isn’t that what every manufacturer in the end wants?
Blue whales cant experiment with different maneuver styles. Its difficult for them to gain momentum for them. It is the smaller fishes which ushers a new range of brilliant water acrobats. It starts with one, and soon there are thousands of them dancing in the tune of wet notes. Same applies in the case of industries as well. Disruption is caused by newer firms, by those who are not exposed to standards, principles and guidelines.
What is the perfect form factor of a ubiquitous device? It should act as computer, mobile, camera, scanner, gaming console, learning tool and much more. It cannot have one size to do all these tasks. But then nano-technology is not promising it within-next decade. That would mean, we will still experiment with different form factors for this kind of device.
But these are interesting times. Big players don’t act as Blue Whales. Some behave as sharks and some as white, curvaceous, smooth and gloss finished dolphins. They have the capacity of gaining momentum once they feel the new maneuver is attractive enough to be repeated. This makes things more competitive for smaller fishes. So, what should they do?
Brilliance lies in the intelligent implementation of simpler ideas. Understanding the most basic needs, and make an emotional product. Work on personalization and set standards which others cannot meet. Be disruptive. Make the product perfect in doing the most basic of the tasks and give an option where others can add in. Leave intuitive blanks for other players to fill in and earn money and respect.
“The only way of finding the limits of the possible, is by going beyond them”
- Arthur C. Clarke
Evolution is slow. And what we humans create, is a part of it. And follows the same principle as the nature itself. “There are innumerous possibilities. And the ones which are chosen to become the part of the system are governed by the conscience of the universe.” This is what is the underlining principle of Quantum Physics. And it is applicable every where.
In the case of universe, the conscience is ubiquitous. Every choice is the collective decision of every atom, electron, mind, everything in the world. But that’s not the same in the case of the direction of technology we see is progressing. The reason is monopoly and its restrictive dynamics. We are here to break this monopoly. We are here to give people a new vision. A new leader. And our efforts will show our potential. There will not be followers, but co-founders.
There is a huge delay in terms of the enabling tools we see in the market. One of the major reason is the lack of different visions. Different to create competition. Different to challenge existing rules. And different to catalyse innovation. When firms become big, they lose connection with general but new needs. They force people to adopt and adapt. Its inevitable and will cause problems for us as well in future. And right now we would love to be in such a situation.
What we are going to present is something which we always thought will come one day. We have been waiting for it since long. And the reason it is still not there is not difficult to understand. Its a huge challenge for the established players to bring changes for which they need to re-adjust. Re-adjusting is risky, costly and leads to unknown futures. Quite understandable.
But, we are New and Young. We, are the change.