What we are looking for is, giving the user the complete freedom to define the basics and not the industry leaders. Till now simple things like document editing, managing numbers and making presentation are considered art. Something which you learn, by practise. But, do the current tools actually make things easier for the general user? Shouldn’t the systems be designed for the 99% general users and not for the expert 1%?
We are also hoping to change the way we view the concept of “mobility”. Its not being able to take you laptop or netbook in and around your home or office for some 2-3 hours. It is being able to use the devices when you are travelling in trains, cars, while sitting at coffee shops, while eating at McDonald’s. “True Mobility” as we define is a wireless experience for hours which outperform number of hours we can use it at a go. We define it as a always on, always connected and an always enabling device.
We are going to change the form-factor of the devices which will come after us. We will usher a new understanding of what we actually need. Our research will prove that innovation in its exact sense is, revolution. A solution to the problem of adoption of the idea. A Notion Ink.
This is the space where all our thoughts will go in while making the product for which we have dedicated our lives. Welcome to Notion Ink. A place where ideas are transformed into reality. We are realising dreams and working towards the notion of achieving “complete convergence”. A world where where technology works for us, in the background. Where the resources are at our disposal and notions gain shape without any wait.
The market is getting saturated with prodcuts which we thought will bring convergence. They are everywhere. And you cannot distinguish between anyone of them. Every manufacturer is coming up “yet one more product” to share a pie. In one of our favorite book, it is written “It’s a terrible thing to see but have no vision”. And we dont find any of these products being backed by any vision other than being a part of crowd and get as much as you can in that cheap sale. Everyone cannot be Apple.
We all remember Apple for one of the most famous commercial ever The Apple’s 1984 Super Bowl Commercial. Notion ink is working towards making 2010 special. 2010 will see a product with a vision. A vision to take users through a series of products towards “Total Convergence”. We find ourselves fortunate that we have “enablers” in terms of technology and people who will form the soul and backbone of our firm. As compared to completing a challenge, realising a dream adds innovation, creativity and soul into anything we do. Notion Ink is realising a dream.